IT in marketing / (Record no. 3180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00973mam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1530944 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220701130254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950324s1994 enka b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | gb 95072644 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB95-72644 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1872474365 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm32194558 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | marc |
| Transcribing agency | marc |
| Modifying agency | marc |
| -- | UKM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 CHA |
| Item number | 1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHAPMAN JANET |
| 245 00 - TITLE STATEMENT | |
| Title | IT in marketing / |
| Statement of responsibility, etc. | edited by Janet Chapman and Clive Holtham. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Henley on Thames : |
| Name of publisher, distributor, etc. | Alfred Waller, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 312 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [305]-312). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Statistical methods |
| -- | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management information systems. |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Use of |
| -- | Computers |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chapman, Janet. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Holtham, Clive. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.