CIM coursebook: the marketing planning process /
Megicks, Phil.
CIM coursebook: the marketing planning process / Marketing planning process Official CIM coursebook: the marketing planning process edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison. - Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009. - xv, 240 p. : ill. ; 25 cm. - CIM coursebook .
"Professional Diploma in Marketing"--Cover. "This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover.
Includes bibliographical references and index.
9781856177160 (pbk.) 1856177165 (pbk.)
Marketing--Planning.
Marketing--Planning--Examinations--Study guides.
658.802 MEG
CIM coursebook: the marketing planning process / Marketing planning process Official CIM coursebook: the marketing planning process edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison. - Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009. - xv, 240 p. : ill. ; 25 cm. - CIM coursebook .
"Professional Diploma in Marketing"--Cover. "This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover.
Includes bibliographical references and index.
9781856177160 (pbk.) 1856177165 (pbk.)
Marketing--Planning.
Marketing--Planning--Examinations--Study guides.
658.802 MEG