CIM coursebook: the marketing planning process / (Record no. 549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01378 am a2200349Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn311788722 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220701130111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090302s2009 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856177160 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1856177165 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)311788722 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Transcribing agency | BTCTA |
| Modifying agency | NYP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.802 MEG |
| 092 0# - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Megicks, Phil. |
| 9 (RLIN) | 8190 |
| 245 10 - TITLE STATEMENT | |
| Title | CIM coursebook: the marketing planning process / |
| Statement of responsibility, etc. | edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing planning process |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Official CIM coursebook: the marketing planning process |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Burlington, Mass. : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 240 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | CIM coursebook |
| 500 ## - GENERAL NOTE | |
| General note | "Professional Diploma in Marketing"--Cover. |
| 500 ## - GENERAL NOTE | |
| General note | "This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 8191 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| -- | Examinations |
| Form subdivision | Study guides. |
| 9 (RLIN) | 8192 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, Ray. |
| 9 (RLIN) | 8193 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Graham. |
| 9 (RLIN) | 8195 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 9 (RLIN) | 8196 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.