Impact of Customer Relationship Management (CRM) on Non-Consumer Customers' Buying Behaviour: A Case Study of Tanzania Cigarette Company / by

Mwaduga,Abdallah J.

Impact of Customer Relationship Management (CRM) on Non-Consumer Customers' Buying Behaviour: A Case Study of Tanzania Cigarette Company / by Abdallah J.Mwaduga - Dar es salaam: The Open University of Tanzania, 2013 - xvii,89p.: ill.; 30cm

Includes Bibliographical References and Index



EA DIS 658.812309678 MWA