Impact of Customer Relationship Management (CRM) on Non-Consumer Customers' Buying Behaviour: A Case Study of Tanzania Cigarette Company / by Abdallah J.Mwaduga

By: Material type: TextTextPublication details: Dar es salaam: The Open University of Tanzania, 2013Description: xvii,89p.: ill.; 30cmSubject(s):
DDC classification:
  • 22 EA DIS 658.812309678 MWA
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Includes Bibliographical References and Index

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