From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
De Chernatony, L.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 2nd ed. - Oxford : Butterworth-Heinemann, 2006. - xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm.
Previous ed.: 2001.
Includes bibliographical references and index.
0750667494 (pbk.)
GBA616963 bnb
013386508 Uk
Brand name products.
Trademarks.
Product management.
658.827 CHE
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 2nd ed. - Oxford : Butterworth-Heinemann, 2006. - xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm.
Previous ed.: 2001.
Includes bibliographical references and index.
0750667494 (pbk.)
GBA616963 bnb
013386508 Uk
Brand name products.
Trademarks.
Product management.
658.827 CHE