From brand vision to brand evaluation : (Record no. 557)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01045cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5618924 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220701130111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060428s2006 enkaf b 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA616963 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013386508 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750667494 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)OCM63186379 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)5618924 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | BAKER |
| -- | BWKUK |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHE |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, L. |
| Fuller form of name | (Leslie) |
| 9 (RLIN) | 8233 |
| 245 10 - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation : |
| Remainder of title | the strategic process of growing and strengthening brands / |
| Statement of responsibility, etc. | Leslie de Chernatony. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 318 p., [20] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks. |
| 9 (RLIN) | 8234 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 4418 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 20060612 |
| b (OCLC) | c |
| c (OCLC) | sds12 |
| d (OCLC) | MPS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | KILIMANJARO | KILIMANJARO | 05/30/2011 | DONATION | 658.827 CHE | 6085 | 05/30/2011 | 2 | 05/30/2011 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | MANYARA | MANYARA | 06/27/2011 | DONATION | 658.827 CHE | 112047 | 05/09/2014 | 1 | 05/09/2014 | Books | |||||
| Dewey Decimal Classification | The Open University of Tanzania-HQ | The Open University of Tanzania-HQ | 11/23/2021 | 658.827 CHE | In59493f | 11/23/2021 | 11/23/2021 | Books | |||||||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | ZANZIBAR | ZANZIBAR | 06/09/2011 | DONATION | 658.827 CHE | 111685 | 05/09/2014 | 1 | 05/09/2014 | Books |