Key account management: the definitive guide/
McDonald Malcolm
Key account management: the definitive guide/ Malcolm McDonald and Diana Woodburn - 2nd ed. - London ; BH, c2007. - xii, 389 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2006.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Electronic books.
658.804 MCD
Key account management: the definitive guide/ Malcolm McDonald and Diana Woodburn - 2nd ed. - London ; BH, c2007. - xii, 389 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2006.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Electronic books.
658.804 MCD