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Effect of Product Innovation on Brand Equity: A Case of Cocacola Tanzania / by

Msuku,Yhonge

Effect of Product Innovation on Brand Equity: A Case of Cocacola Tanzania / by Yhonge Msuku - Dar es salaam: The Open University of Tanzania, 2017 - xiv,56p.: ill.; 30Cm

Includes Bibliographical References and Index

Subjects--Topical Terms:

Dewey Class. No.: EA DIS 658.4049678 MSU

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