Effect of Product Innovation on Brand Equity: A Case of Cocacola Tanzania / by Yhonge Msuku

By: Material type: TextTextPublication details: Dar es salaam: The Open University of Tanzania, 2017Description: xiv,56p.: ill.; 30CmSubject(s):
DDC classification:
  • 22 EA DIS 658.4049678 MSU
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Includes Bibliographical References and Index

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