The Effect of Packaging as a Promotion Tool in Influencing Consumers` Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product)

Ntulwe, Shemagembe Jeremiah

The Effect of Packaging as a Promotion Tool in Influencing Consumers` Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product) Shemagembe Jeremiah Ntulwe - Dar es Salaam: Open University of Tanzania, 2019 - xv,121p.: ill.; 30cm

Includes Bibliographical References and Index

--Packaging--Promotion Tools

EA.DIS.658.564678 NTU