The Effect of Packaging as a Promotion Tool in Influencing Consumers` Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product) (Record no. 8423)

MARC details
000 -LEADER
fixed length control field 00702nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201116b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number EA.DIS.658.564678 NTU
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name Ntulwe, Shemagembe Jeremiah
245 ## - TITLE STATEMENT
Title The Effect of Packaging as a Promotion Tool in Influencing Consumers` Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product)
Statement of responsibility, etc. Shemagembe Jeremiah Ntulwe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es Salaam:
Name of publisher, distributor, etc. Open University of Tanzania,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent xv,121p.:
Other physical details ill.;
Dimensions 30cm
500 ## - GENERAL NOTE
General note Includes Bibliographical References and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Packaging
-- Promotion Tools
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books

No items available.