Contemporary marketing :

Boone, Louis E.

Contemporary marketing : Louis E. Boone, David L. Kurtz. - 5th ed. - New York : The Dryden press, c1986. - xix. 118 p. : ill. ; 29 cm. + - The Dryden Press series in marketing .

Includes bibliographical references and index.

0030031893

97097635


Marketing.
Marketing planning

HF5415 / .B53 1998

658.8 BOO