Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world /
Griffin, Jill.
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin. - 1st ed. - San Francisco, CA : Jossey-Bass, c2009. - xiv, 274 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-262) and indexes.
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.
9780470345047 (cloth) 0470345047 (cloth)
2008050160
GBA901585 bnb
014865526 Uk
Customer relations.
Customer loyalty.
Customer services.
HF5415.5 / .G7533 2009
658.812 GRI
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin. - 1st ed. - San Francisco, CA : Jossey-Bass, c2009. - xiv, 274 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-262) and indexes.
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.
9780470345047 (cloth) 0470345047 (cloth)
2008050160
GBA901585 bnb
014865526 Uk
Customer relations.
Customer loyalty.
Customer services.
HF5415.5 / .G7533 2009
658.812 GRI