Marketing / (Record no. 10376)

MARC details
000 -LEADER
fixed length control field 00904pam a2200301 a 4500
001 - CONTROL NUMBER
control field 4329661
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130708.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880812s1989 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88027583
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256075131
040 ## - CATALOGING SOURCE
Transcribing agency MARC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B44113 1989
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BER
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1989.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 752 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm +
Accompanying material 1 computer disk (5 1/4 in.)
500 ## - GENERAL NOTE
General note System requirements for computer disk: IBM PC.
500 ## - GENERAL NOTE
General note Includes indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: p. 702-719.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 02/02/2022   658.8 BER 1346 02/02/2022 2 02/02/2022 Books