Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:
  • 0256075131
Subject(s): DDC classification:
  • 658.8 BER 22
LOC classification:
  • HF5415 .B44113 1989
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Item type Current library Call number Copy number Status Barcode
Books Books The Open University of Tanzania-HQ 658.8 BER (Browse shelf(Opens below)) 2 Available 1346

System requirements for computer disk: IBM PC.

Includes indexes.

Bibliography: p. 702-719.

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