Developing brands with qualitative market research (Record no. 1284)

MARC details
000 -LEADER
fixed length control field 01881nam a2200397 a 4500
001 - CONTROL NUMBER
control field EDZ0000018736
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130150.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110119s2010 cau fs 000|0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849208840 (ebook) :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1849208840 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHA
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chandler, Jon.
9 (RLIN) 11155
245 10 - TITLE STATEMENT
Title Developing brands with qualitative market research
Medium [electronic resource] /
Statement of responsibility, etc. Jon Chandler & Mike Owen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE],
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
500 ## - GENERAL NOTE
General note "SAGE research methods online."
500 ## - GENERAL NOTE
General note Title from home page (viewed Jan. 18, 2011).
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribing institutions.
520 8# - SUMMARY, ETC.
Summary, etc. This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also issued in print format.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
538 ## - SYSTEM DETAILS NOTE
System details note Available as searchable text in HTML format.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 9786
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 8187
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Owen, Mike,
Dates associated with a name 1956-
9 (RLIN) 11156
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title SAGE research methods online.
9 (RLIN) 11020
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title SAGE research methods online.
9 (RLIN) 11020
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version
International Standard Book Number 9781412903967.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Connect to e-book on SAGE research methods online
Uniform Resource Identifier <a href="http://gateway.library.qut.edu.au/login?url=http://SRMO.sagepub.com/view/developing-brands-with-qualitative-market-research/SAGE.xml">http://gateway.library.qut.edu.au/login?url=http://SRMO.sagepub.com/view/developing-brands-with-qualitative-market-research/SAGE.xml</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books

No items available.