Developing brands with qualitative market research [electronic resource] / Jon Chandler & Mike Owen.

By: Contributor(s): Material type: TextTextPublication details: [Thousand Oaks, Calif. : SAGE], c2010.Description: 1 online resourceISBN:
  • 9781849208840 (ebook) :
  • 1849208840 (ebook) :
Uniform titles:
  • SAGE research methods online.
  • SAGE research methods online.
Subject(s): Additional physical formats: Print version: No titleDDC classification:
  • 658.827 CHA 22
Online resources: Available additional physical forms:
  • Also issued in print format.
Summary: This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
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"SAGE research methods online."

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This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.

Also issued in print format.

Mode of access: World Wide Web.

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Available as searchable text in HTML format.

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