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Business-to-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By:

Brennan, Ross, 1957-

Contributor(s):

Material type: Text

TextSeries: Advanced marketing seriesPublication details: London ; Los Angeles : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:

9781849201551 (hbk.)
9781849201568 (pbk.)

Subject(s):

DDC classification:

658.804 BRE 22

LOC classification:

HF5415.1263 .B74 2011

Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.804 BRE (Browse shelf(Opens below))	3	Available	234566
Books	The Open University of Tanzania-HQ	658.804 BRE (Browse shelf(Opens below))		Available	77883
Books	The Open University of Tanzania-HQ	658.804 BRE (Browse shelf(Opens below))		Available	78991

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Previous	658.802 MSA Elements of marketing management: a practical approach/	658.802 PAR Contemporary issues in marketing and consumer behaviour /	658.804 BRE Business-to-Business Marketing /	658.804 BRE Business-to-Business Marketing /	658.804 BRE Business-to-Business Marketing /	658.804 MIC Business to business marketing: strategies and implementation/	658.81 KIN The Secrets of Selling : How to Win in any Sales Situation /	Next

Previous ed.: 2007.

Includes Bibliographical References and Index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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