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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.-

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Material type: Text

TextPublication details: Oxford: Elsevier, 2003.Description: xiv,467p.; ill., 30cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.827 DEC (Browse shelf(Opens below))	Available	Inf100803

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Previous	658.827 CES Conversational capital : how to create stuff people love to talk about /	658.827 CHE From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	658.827 DEC Creating powerful brands in consumer, service, and industrial markets /	658.827 DEC Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.-	658.827 KEL Strategic Brand Management : Building, Measuring, and Managing Brand Equity /	658.827 KEL Strategic Brand Management : Building, Measuring, and Managing Brand Equity /	658.827 NEU The Brand Gap : How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview /	Next

Includes bibliographical references and index.

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