Marketing : An international perspective / Philip R. Cateora.
Material type:
TextPublication details: Homewood, Ill. : Irwin, 1987.Description: xi, 172 p. : ill. ; 24 cmISBN: - 0256056269
- 658.8 CATÂ 22
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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The Open University of Tanzania-HQ | 658.8 CAT (Browse shelf(Opens below)) | 1 | Available | Inf0099 |
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| 658.8 BUF Modern production / coperations management / Buffa, Elwood S.- | 658.8 CAS Cases in marketing management / | 658.8 CAS Cases in marketing / | 658.8 CAT Marketing : An international perspective / | 658.8 CHR Relationship Marketing: Creating Stakeholder Value/ | 658.8 CRA Marketing management / | 658.8 DAL Marketing management : text and cases / |
Includes index.
Bibliography: p. 801-805.
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