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Persuasive advertising evidence-based principles Scott Armstrong.

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Material type: Text

TextPublication details: Basingstoke Palgrave Macmillan 2010Description: xii, 386 p ill. 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	The Open University of Tanzania-HQ	659.01 ARM (Browse shelf(Opens below))	Available	Infmmmm

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Previous	658.88 COL Consumer and Commercial Credit Management/	658.88 MAS Successful credit control in a week /	658.967 MAK The journal of enterpreneurship /	659.01 ARM Persuasive advertising evidence-based principles	659.1/042/0973 SCH Advertising, the Uneasy Persuasion : Its Dubious Impact on American Society /	659.1 ADV Advertising Critical concepts in media and cultural studies	659.1 B EL Advertising and promotion : an integrated marketing communications perspective /	Next

Includes bibliographical reference and index

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