Basic Marketing : A Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: The Irwin Series in MarketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 9th edDescription: xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN: - 0256060517 (disk)
- 658.8 MCCÂ 22
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The Open University of Tanzania-HQ | 658.8 MCC (Browse shelf(Opens below)) | 2 | Available | 2388 |
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| 658.8 MAR Marketing : concepts and strategies / | 658.8 MAS Marketing : An Introduction / | 658.8 MAS Marketing : An introduction / | 658.8 MCC Basic Marketing : A Managerial Approach / | 658.8 MCC Basic Marketing: A Global-Managerial Approach/ | 658.8 MCC Basic Marketing: Computer Aided problems to Accampany / | 658.8 MER Marketing strategy : the challenge of the external environment / |
System Requirements for Disk (version 1.0): IBM PC.
Includes Indexes.
Bibliography: p. 696-714.
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