Basic Marketing : A Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextTextSeries: The Irwin Series in MarketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 9th edDescription: xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN:
  • 0256060517 (disk)
Subject(s): DDC classification:
  • 658.8 MCC 22
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System Requirements for Disk (version 1.0): IBM PC.

Includes Indexes.

Bibliography: p. 696-714.

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