From concept to consumer [electronic resource] : how to turn ideas into money / Phil Baker.
Material type:
TextSeries: Stewart Emery series book | Safari Books OnlinePublication details: Upper Saddle River, N.J. : FT Press, c2009.Description: xvi, 175 p. : ill., maps ; 24 cmISBN: - 0137137478
- 22 658.575 BAK
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MANYARA | 658.575 BAK (Browse shelf(Opens below)) | 1 | Available | 2960 |
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| 658.152 MAR Financial engineering : a complete guide to financial innovation / | 658.4 BEL Team Roles at Work | 658.421 HIS Entrepreneurship / | 658.575 BAK From concept to consumer how to turn ideas into money / | 658.8 PAL Managing marketing : marketing success through good management practice / | 658.802 MSA Elements of marketing management: a practical approach/ | 658.827 KEL Strategic Brand Mnagement : a European perspective / |
Includes index.
New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
Electronic reproduction. Boston, Mass. : Safari Books Online, 2008 Mode of access: World Wide Web. Available to subscribing institutions. s2008 maun s
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