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Strategic marketing: planning and control/ Graeme Drummond,John Ensor, Ruth Ashford

By:

Drummond,Graeme

Material type: Text

TextPublication details: London: Butterwoth-Heinemann, 2008.Edition: 3rd edDescription: xv,332p.:ill. Includes bibliographical references and indexISBN:

9780750682718

Subject(s):

Marketing management Marketing - planning Ensor John

DDC classification:

22 658.80222 DRU

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