Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim.
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TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010.Description: xvii, 204 p. : ill. ; 24 cmISBN: - 9780470442555
- 22 658.872 CAK
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Includes Bibliographical References and Index.
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