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181.
Marketing : concepts and strategies / Sally Dibb et.. al..- 4th european ed.-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 2001
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 MAR.

182.
Six Sigma for Marketing Processes : An Overview for Marketing Executives ,Leaders and Managers / Clyde M. Creveling, Lynne Hambleton, Burke McCathy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Prentice Hall, 2007
Availability: Items available for loan: The Open University of Tanzania-HQ (2)Call number: 658.802 CRE, ...

183.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by Series: Advanced marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2010
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.812 BAR.

184.
Marketing : An introduction / Rosalind Masterson & David Pickton. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 MAS.

185.
Project management in marketing : CIM course book / McKee, Frank ..(et..al.)-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, 2009
Availability: Items available for loan: The Open University of Tanzania-HQ (2)Call number: 658.80076 PRO, ...

186.
Assessing the marketing environment / Diana Luck.- by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : The Chartered Institute of Marketing , 2009
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.83 LUC.

187.
Digital marketing strategy: Text and cases / Glen L. Urban by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 22 658.8 URB
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 URB.

188.
Total relationship marketing / Evert Gummesson by
Edition: 3 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, 2008
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 GUM.

189.
Management Information for Marketing Decisions 1999-2000. Tony Hines. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Institute of Marketing, 1999
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.4038 HIN.

190.
Relationship Marketing: Creating Stakeholder Value/ Martin Christopher Martin, Adrian Payne, David Ballantyne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Elsevier Butterworth-Heinemann, 2002
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 CHR.

191.
Successful Cybermarketing in a week/ J. Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Holder & Stoughton, 2000
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.82 GAB.

192.
Marketing : An international perspective / Philip R. Cateora. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 CAT.

193.
Marketing Communications / John Egan. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Sage, 2015
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8/02 EGA.

194.
Technological and Market Innovation : Strategies for Product and Company Development / Harry Nyström. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c1990
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.4/012 NYS.

195.
Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making / Doug Daetz, Bill Barnard, and Rick Norman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8/02 DAE.

196.
International marketing / Brad Kleindl. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, Ohio : Thomson Southwestern, c2007
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.84 KLE.

197.
International Marketing MKT 3300 University of Manitoba
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Manitoba: XanEdu Publishing, inc. 2009
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.84 INT.

198.
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons &Pauline Maclaran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Amsterdam: Elsevier, 2009
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.802 PAR.

199.
Introduction to marketing John Frain by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pitman 1994
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 FRA.

200.
Basic Marketing: Computer Aided problems to Accampany / Jerome McCarthy & William D. Perreault by
Edition: 9Th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois: Irwin, 1987
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 MCC.