Advertising and promotion : communicating brands / Chris Hackley.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2010.Description: 264 p., [8] p. of plates : col. ill. ; 25 cmISBN:
  • 9781849201469
Subject(s): DDC classification:
  • 659.1 HAC 22
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Includes bibliographical references (p. [239]-246) and index.

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