Small business management : an entrepreneurial emphasis. Mary Jane Byrd

Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson/South-Western, 2009.Edition: 13th ed. / Justin G. Longenecker ... [et al.]Description: xx, 636 p. ; : col. ill., col. map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0324314000 (instructor edition package)
  • 9780071263683
Subject(s): DDC classification:
  • 658.022 BYR 22
Contents:
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books ZANZIBAR Non-fiction 658.022 BYR (Browse shelf(Opens below)) 1 Not For Loan 111937

Rev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003.

Passcard for access to free 4-month subscription to InfoTrak inserted before title page.

Accompanying CD has "Tools for preparing a simplified business plan."

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references (p. 601-610) and index.

The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.

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