Managing service firms : the power of managerial marketing / Per Skålén.

By: Material type: TextTextSeries: Routledge interpretive marketing research series ; 11.Publication details: New York : Routledge, 2010.Description: xii, 185 p. : ill. ; 24 cmISBN:
  • 9780415473262
  • 0415473268
Subject(s): DDC classification:
  • 658.8 SKA 22
Contents:
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books MANYARA Non-fiction 658.8 SKA (Browse shelf(Opens below)) 1 Not For Loan 112236

Includes bibliographical references and index.

Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.

There are no comments on this title.

to post a comment.