Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard ; [with] Roger Pride.

Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2004.Edition: 2nd edDescription: xv, 314 p. ; 24 cmISBN:
  • 0750659696
  • 9780750659697
Subject(s): DDC classification:
  • 338.4791 DES 22
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Previous ed.: 2002.

Includes bibliographical references and index.

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