Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.-

By: Contributor(s): Material type: TextTextPublication details: Oxford: Elsevier, 2003.Description: xiv,467p.; ill., 30cmISBN:
  • 9780750659802
Subject(s): DDC classification:
  • 22 658.827 DEC
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Item type Current library Call number Status Barcode
Books Books The Open University of Tanzania-HQ 658.827 DEC (Browse shelf(Opens below)) Available Inf100803

Includes bibliographical references and index.

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