Advertising : Its Role in Modern Marketing / S. Watson Dunn ... [et al.].

Contributor(s): Material type: TextTextSeries: The Dryden Press Series in MarketingPublication details: Chicago : Dryden Press, c1990.Edition: 7th edDescription: xxxi, 605 p. : ill. (some col.) ; 26 cmISBN:
  • 0030307481
Subject(s): DDC classification:
  • 659.1 DUN 22
LOC classification:
  • HF5823 .D78 1990
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Books Books The Open University of Tanzania-HQ 659.1 DUN (Browse shelf(Opens below)) 1 Available In345f

Sixth ed. by S. Watson Dunn and Arnold M. Barban.

Includes Bibliographies and Index.

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