Investigating the impact of Sponsorship on consumer based Brand Equity Behaviours in Tanzania Telecommunication Industry/: A case of Zanzibar Telecom LTD. Hilmi Mohamed Hilal

By: Material type: TextTextPublication details: Dar es Salaam: The Open University of Tanzania, 2015.Description: xv, 77 p.: ill.; 30 cmSubject(s):
DDC classification:
  • 22 EA.THE.658.834309678 HIL
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