Assessment of the Influence of Brand Image in Consumer Purchase Decisions for Mobile Phones: The Comparative Study of Samsung and Nokia / by Ramadhani Yusuf Madadi

By: Material type: TextTextPublication details: Dar es salaam: The Open University of Tanzania, 2016Description: xiv,64p.: ill.: 30cmSubject(s): DDC classification:
  • 22 EA DIS 658.131509678 MAD
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