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1.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.83.

2.
Marketing Research in a Marketing Environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: The Open University of Tanzania-HQ (2)Call number: 658.83 DIL, ...