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1.
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard ; [with] Roger Pride. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2004
Availability: No items available.

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The discourse of advertising / Guy Cook. by Series: Interface (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Enland : Routledge, 2001
Availability: No items available.

4.
Advertising and promotion : communicating brands / Chris Hackley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: No items available.

5.
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2009
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 021.7 MAT.

6.
Management, marketing and promotion of library services based on statistics, analyses and evaluation / edited by Trine Kolderup Flaten. by Series: IFLA publications ; 120/121
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: München : Saur, 2006
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 021.7 MAN.

7.
Exploring on effectiveness of market communication as a tool to improve public organization performance : A case study of TANESCO / Fred Ujulu Kayega by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam : The Open University of Tanzania, 2013
Availability: No items available.

8.
Language Awareness / Edited by Paul Eschholz & Virginia Clark Series: Language Awareness
Edition: 3 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: St. Martin's press, 1982
Availability: No items available.

9.
Analysis of factors affecting managers decision in selecting TV channels for advertising to increase sales: Rachel A. Mwasha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam OUT ,2014
Availability: No items available.

10.
Influence of Contraceptive Advertising into Consumer's Purchasing Decision: The Case of PSI Tanzania / by Faraja Mbungu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es salaam: The Open University of Tanzania, 2013
Availability: No items available.

11.
Public Perceptions Towards Billboard Advertising in Tanzania/: A case of Dar es Salaam Naila Abdalla E-lbusaidy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam: The Open University of Tanzania, 2014
Availability: No items available.

12.
The role of adivertisement media in the consumer buying behavior in Tanzania: The case of fast jet Tanzania/ 2015 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam: Open University Tanzania, 2015
Availability: No items available.

13.
The role of advertisement media in the consurmer buying behavior in Tanzania: The case of fast jert Tanzania/ Malembo Amir. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam: Open University Tanzania, 2015
Availability: No items available.

14.
The Influence of Television Advertising on Domestic Tourism: A Case Study of Southern Tourist Attractions in Tanzania / Kezia Herman Mkwizu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es salaam: The Open University of Tanzania, 2018
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: EA THE 647.9409678 MKW.

15.
Marketing Communications / John Egan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage Publications Ltd, 2015
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.802 EGA.

16.
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010
Availability: Items available for loan: The Open University of Tanzania-HQ (6)Call number: 658.872 CAK, ...

17.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.802 MOO.

18.
Do-it-yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / Fred E. Hahn. by Series: Wiley small business editions
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1993
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 659.1 HAH.

19.
Online Communities Handbook : Building your Business and Brand on the Web / by Anna Buss and Nancy Strauss. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009
Availability: Items available for loan: The Open University of Tanzania-HQ (3)Call number: 658.872 BUS, ...

20.
Advertising & Promotion : An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: The Open University of Tanzania-HQ (4)Call number: 659.1 BEL, ...