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	1.	Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm De Chernatony, L. (Leslie). Creating powerful brands Series: CIM professional Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998 Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.827 DEC. Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.827 DEC. Place hold Save to lists Add to cart (remove)
	2.	Developing brands with qualitative market research [electronic resource] / Jon Chandler & Mike Owen. by Chandler, Jon Owen, Mike, 1956- Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: [Thousand Oaks, Calif. : SAGE], c2010 Online resources: Connect to e-book on SAGE research methods online Availability: No items available. Save to lists Add to cart (remove)
	3.	Analysing the Factors Influencing Brand Loyalty Among Mobile Phone Users in Tanzania: A Case Study of Muhimbili National Hospital / by Anold August Ndesangia by Ndesangia,Anold August Material type: Text; Format: print ; Literary form: Not fiction Publication details: Dar es salaam: The Open University of Tanzania, 2015 Availability: No items available. Save to lists Add to cart (remove)
	4.	Conversational capital : how to create stuff people love to talk about / by Bertrand Cesvet ; with Tony Babinski & Eric Alper. by Cesvet, Bertrand, 1964- Babinski, Tony Alper, Eric, 1985- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : FT Press, c2009 Online resources: Table of contents only Availability: Items available for loan: The Open University of Tanzania-HQ (2)Call number: 658.827 CES, ... Place hold Save to lists Add to cart (remove)
	5.	The Brand Gap : How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview / Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berkekley, CA : New Riders, c2006 Online resources: Table of contents Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.827 NEU. Place hold Save to lists Add to cart (remove)
	6.	Design matters : How Great Design will Make People Love your Company / Robert Brunner and Stewart Emery ; with Russ Hall. by Brunner, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Financial Times Prentice Hall, 2009 Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.827 BRU. Place hold Save to lists Add to cart (remove)