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1.
Marketing strategy Masterclass: the 100 questions you need to answer to create your own winning markerting strategy including the new SCORPIO mode of market srategy Paul Fifield by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam Elsevier 2008
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.802 FIL. KILIMANJARO: Not For Loan (1)Call number: 658.802 FIL.

2.
CIM coursebook: the marketing planning process / edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison. by Series: CIM coursebook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009
Other title:
  • Marketing planning process
  • Official CIM coursebook: the marketing planning process
Availability: No items available.

3.
Marketing planning for services: Malcolm McDonald and Adrian Payne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.802 MCM. KILIMANJARO: Not For Loan (1)Call number: 658.802 MCM.

4.
Strategic marketing: planning and control/ Graeme Drummond,John Ensor, Ruth Ashford by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Butterwoth-Heinemann, 2008
Availability: No items available.

5.
Contemporary marketing : Louis E. Boone, David L. Kurtz. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : The Dryden press, c1986
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 BOO.