ASSESSING THE INFLUENCE OF ADVERTISEMENTS ON CUSTOMER PURCHASING DECISION: A CASE STUDY OF NYANCA BOTTLING COMPANY LIMITED COMPANY LIMITED Marco Masaka Maduhu

By: Material type: TextTextPublication details: Dar es salaam The open University of Tanzania 2015Description: xvi, ;73p. : ill, : 30 cmSubject(s): DDC classification:
  • 22 EA.THE. 657.02909678 MAD
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Includes bibliographical references and appendices

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