The Effect of Packaging as a Promotion Tool in Influencing Consumers` Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product) Shemagembe Jeremiah Ntulwe

By: Material type: TextTextPublication details: Dar es Salaam: Open University of Tanzania, 2019Description: xv,121p.: ill.; 30cmSubject(s): DDC classification:
  • EA.DIS.658.564678 NTU
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Includes Bibliographical References and Index

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