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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

By:

De Chernatony, L. (Leslie)

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2006.Edition: 2nd edDescription: xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cmISBN:

0750667494 (pbk.)

Subject(s):

DDC classification:

658.827 CHE 22

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	KILIMANJARO	Non-fiction	658.827 CHE (Browse shelf(Opens below))	2	Not For Loan	6085
Books	MANYARA	Non-fiction	658.827 CHE (Browse shelf(Opens below))	1	Not For Loan	112047
Books	The Open University of Tanzania-HQ		658.827 CHE (Browse shelf(Opens below))		Available	In59493f
Books	ZANZIBAR	Non-fiction	658.827 CHE (Browse shelf(Opens below))	1	Not For Loan	111685

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Previous	658.827 BRU Design matters : How Great Design will Make People Love your Company /	658.827 CES Conversational capital : how to create stuff people love to talk about /	658.827 CES Conversational capital : how to create stuff people love to talk about /	658.827 CHE From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	658.827 DEC Creating powerful brands in consumer, service, and industrial markets /	658.827 DEC Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.-	658.827 KEL Strategic Brand Management : Building, Measuring, and Managing Brand Equity /	Next

Previous ed.: 2001.

Includes bibliographical references and index.

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