Handbook of marketing / edited by Barton Weitz and Robin Wensley.

Contributor(s): Material type: TextTextPublication details: London : SAGE, 2002 (2006 printing)Description: xxii, 582 p. : ill. ; 25 cmISBN:
  • 9781412921206 (pbk.) : £29.99
  • 1412921201 (pbk.) : £29.99
Subject(s):
DDC classification:
  • 22 658.8 HAN
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Includes bibliographical references and index.

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