CIM coursebook: the marketing planning process / edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison.

By: Contributor(s): Material type: TextTextSeries: CIM coursebookPublication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 9781856177160 (pbk.)
  • 1856177165 (pbk.)
Other title:
  • Marketing planning process [Added title page title]
  • Official CIM coursebook: the marketing planning process [Cover title]
Subject(s): DDC classification:
  • 22 658.802 MEG
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"Professional Diploma in Marketing"--Cover.

"This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover.

Includes bibliographical references and index.

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