Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin.

By: Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, c2009.Edition: 1st edDescription: xiv, 274 p. : ill. ; 24 cmISBN:
  • 9780470345047 (cloth)
  • 0470345047 (cloth)
Subject(s): DDC classification:
  • 658.812 GRI 22
LOC classification:
  • HF5415.5 .G7533 2009
Other classification:
  • 85.40
Contents:
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books The Open University of Tanzania-HQ 658.812 GRI (Browse shelf(Opens below)) 1 Available Inf584838

Includes bibliographical references (p. 247-262) and indexes.

Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.

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