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21.
Key account management: the definitive guide/ Malcolm McDonald and Diana Woodburn by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; BH, c2007
Online resources:
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.804 MCD. MANYARA: Not For Loan (1)Call number: 658.804 MCD. ZANZIBAR: Not For Loan (1)Call number: 658.804 MCD.

22.
Financial Services Marketing: An International Guide to Principals and Practice With a Foreword by Ron Sandler/ Christine T.Ennew and Niger Waite by
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: New York, NY : Thomson Information Services, 2007
Other title:
  • FSM
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 332 ENN. MANYARA: Not For Loan (1)Call number: 332 ENN. ZANZIBAR: Not For Loan (1)Call number: 332 ENN.

23.
Assessing the marketing environment / Diana Luck. by Series: The official CIM coursebook
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, c2010
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.83 LUC. KILIMANJARO: Not For Loan (1)Call number: 658.83 LUC. ZANZIBAR: Not For Loan (1)Call number: 658.83 LUC.

24.
Managing Marketing : Andrew Sherratt,Francis Nicholson and Richard Meek by Series: The official CIM coursebook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : BH, c2009
Availability: Items available for loan: The Open University of Tanzania-HQ (2)Call number: 658.822 SHE, ...

25.
International retail marketing a case study approach [electronic resource] edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle. by
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004
Online resources:
Availability: No items available.

26.
Managing marketing : marketing success through good management practice / Palmer,Roger...(et..al) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : BH; c2010
Availability: Items available for loan: MANYARA (1)Call number: 658.8 PAL.

27.
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.827 DEC. Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.827 DEC.

28.
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard ; [with] Roger Pride. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2004
Availability: No items available.

29.
A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2006
Availability: No items available.

30.
31.
Marketing through search optimization : how people search and how to be found on the Web / Alex Michael and Ben Salter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008
Availability: Items available for loan: MANYARA (1)Call number: 658.8002854678 MIC. Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.8002854678 MIC.

32.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.8 KOT.

33.
Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2010
Availability: Items available for reference: KILIMANJARO: Not For Loan (1)Call number: 658.045 CON.

34.
Statistics for marketing and consumer research / Mario Mazzocchi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2008
Online resources:
Availability: No items available.

35.
Handbook of marketing / edited by Barton Weitz and Robin Wensley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2002 (2006 printing)
Availability: No items available.

36.
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai. by Series: Qualitative market research ; 3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Thousand Oaks, Calif. : SAGE], c2010
Availability: No items available.

37.
Developing brands with qualitative market research [electronic resource] / Jon Chandler & Mike Owen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Thousand Oaks, Calif. : SAGE], c2010
Availability: No items available.

38.
Rethinking marketing : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.] by
Material type: Text Text
Publication details: London : Sage Publications, 1999
Availability: No items available.

39.
Analysis and interpretation in qualitative market research: Gill Ereaut by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2002
Other title:
  • Qualitative market research
Availability: No items available.

40.
Interviewing groups and individuals in qualitative market research [electronic resource] / Joanna Chrzanowska. by Series: Qualitative market research ; 2.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Thousand Oaks, Calif. : SAGE], c2010
Availability: No items available.