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41.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Butterworth-Heinemann, 2003
Online resources:
Availability: No items available.

42.
Marketing in travel and tourism Victor T. C. Middleton, Alan Fyall, Michael Morgan by
Publication details: Oxford ; Butterworth-Heineman
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.068 MID.

43.
Assessing the marketing environment / Diana Luck. by Series: The official CIM coursebook
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, c2010
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.83 LUC.

44.
Managing service firms : the power of managerial marketing / Per Skålén. by Series: Routledge interpretive marketing research series ; 11.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2010
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.8 SKA.

45.
Strategic integrated marketing communication : theory and practice / Larry Percy. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2008
Other title:
  • Strategic integrated marketing communications.
Availability: Items available for reference: MANYARA: Not For Loan (1)Call number: 658.802 PER.

46.
Elements of marketing management: a practical approach/ Timon M. Msangi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es salaam Dar es salaam university Press 2007
Availability: No items available.

47.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.83.

48.
138 quick ideas to get more clients / Howard Shenson, Jerry Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1993
Availability: No items available.

49.
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2009
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 021.7 MAT.

50.
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2010
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 021.7.

51.
Management, marketing and promotion of library services based on statistics, analyses and evaluation / edited by Trine Kolderup Flaten. by Series: IFLA publications ; 120/121
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: München : Saur, 2006
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 021.7 MAN.

52.
Basic Marketing : A Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin Series in Marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 MCC.

53.
Assessment of marketing challenges facing small and medium tour operator in Arusha city / Ismail Samuel Kaaya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam : The Open University of Tanzania, 2013
Availability: No items available.

54.
The effect of E- Marketing on the Export Performance for Carving Export Trade in Tanzania. Anitha Raymos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam. The Open University of Tanzania. 2011
Availability: No items available.

55.
Strategic marketing: planning and control/ Graeme Drummond,John Ensor, Ruth Ashford by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Butterwoth-Heinemann, 2008
Availability: No items available.

56.
Market-led Strategic Change : Transforming the Process of Going to Market / Nigel Piercy. by Series: Marketing series (London, England). Professional development.
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2009
Online resources:
Availability: Items available for loan: The Open University of Tanzania-HQ (5)Call number: 658.83 PIE, ...

57.
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 CRA.

58.
International marketing strategy / Steve Carter, Paul Fifield & Keith Lewis. by Series: Keith, Lewis ;
Edition: 2001 Postgraduate Diploma Syllabus
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Butterworth Heinemann, c2001
Availability: No items available.

59.
Marketing : an introduction / Rosalind Masterson & David Pickton. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010
Availability: No items available.

60.
Assessment of marketing strategies tour operators use for marketing and promotion of Tanzania tourism product: A case study of Arusha City Erick Abdiel Kaaya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam O.U.T 2014
Availability: No items available.