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1.
Fundamentals of business marketing research / David A.Reid,Richard E.Plank._ by Series: (The foundation series in business marketing)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Best Business Books, 2004
Availability: Items available for loan: MANYARA (1)Call number: 658.83 REY.

2.
The practice of market research : an introduction / Yvonne McGivern. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: MANYARA (1)Call number: 658.83 MCG.

3.
Market information and research; text and cases Housden,Matthew by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Elsevier 2010
Availability: Items available for reference: DODOMA: Not For Loan (1)Call number: 658.83 HOU. KILIMANJARO: Not For Loan (1)Call number: 658.83 HOU.

4.
Statistics for marketing and consumer research / Mario Mazzocchi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2008
Online resources:
Availability: No items available.

5.
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai. by Series: Qualitative market research ; 3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Thousand Oaks, Calif. : SAGE], c2010
Availability: No items available.

6.
Developing brands with qualitative market research [electronic resource] / Jon Chandler & Mike Owen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Thousand Oaks, Calif. : SAGE], c2010
Availability: No items available.

7.
Analysis and interpretation in qualitative market research: Gill Ereaut by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2002
Other title:
  • Qualitative market research
Availability: No items available.

8.
Interviewing groups and individuals in qualitative market research [electronic resource] / Joanna Chrzanowska. by Series: Qualitative market research ; 2.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Thousand Oaks, Calif. : SAGE], c2010
Availability: No items available.

9.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.83.

10.
IT in marketing / edited by Janet Chapman and Clive Holtham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Henley on Thames : Alfred Waller, 1994
Availability: No items available.

11.
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
Online resources:
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8 FAR.

12.
Measurement in Marketing Research: An Alternative Framework/ Thomas Salzberger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham: Edward Elgar Publishing Limited, 2009
Availability: No items available.

13.
Marketing and Consumer Research in the Public Interest / Ronald Paul Hill, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1996
Availability: Items available for loan: The Open University of Tanzania-HQ (3)Call number: 658.83 MAR, ...

14.
Marketing Research in a Marketing Environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: The Open University of Tanzania-HQ (2)Call number: 658.83 DIL, ...

15.
Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making / Doug Daetz, Bill Barnard, and Rick Norman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: The Open University of Tanzania-HQ (1)Call number: 658.8/02 DAE.